Things to consider when hiring a good website design firm.

 Hiring a good website design firm might seem a heavy process, well FYI it isn’t, provided you do your research well and keep in mind the below points while continuing with the process.

 The very first thing you would like to analyze before even committing to the deal is to go through their website and analyze it thoroughly. This step Is quite important to do to have a glimpse of what the firm will be able to provide you. If their website is something that doesn’t interest you then you probably have to look out for another firm, the preferences of every person differ from one another so it’s justified.

Well not to forget there are plenty of other factors to analyze as well few of them may include what are you paying for?

A lot of times when we think about redesigning a website, rebuilding a website what we think about are just those things that we can see on the surface, what the website looks like, the colors, the fonts, if it's not mobile responsive, now maybe it's mobile responsive, hopefully after the redesign but these are just surface

things there's so much more that goes into a good website this includes the way that the story is is laid out on the page it includes the way that it's optimized these are things that you can't necessarily see It's how fast does the website load? Is it discoverable?

In search engines like google is it optimized for that? these are the types of things that a good website has and they're not always things that you see on the surface it's not always the design it's not always the look and feels it might be taking you to know big chunks of content and making them more scannable. scannable content is super important on a website because people don't read the text they scan text, so these are all the types of things that make a good website like Odyssey and so these are the things that you need to know and the questions that you need to ask Are you paying for SEO optimization? Are you paying for content rewriting? Restructuring? Are you paying for the reorganization of the nuts and bolts of the website?

Mobile-friendliness, mobile responsiveness, are you paying for these things or are you just paying for something that is new colors new fonts new typography. and the reason why this is important is that you get what you pay for Another question to consider is Do they understand sales and marketing? 

Does this web development company understand sales and marketing the reason why is because your website is where the sales and the marketing happen. this is where people go to learn about you it's where they go to confirm that you are who you say you are and more than just like this pretty website that kind of just sits there like a brochure a website has to function, a website has to generate leads, it has to capture email addresses it has to help your potential buyers. your prospects go from one stage in the buyer's cycle to the next, it has to kind of nurture them and bring them along as part of that.

With the help of this one might be able to figure out the important factors which actually matters rather than over shading it with just the appearance

How To Ensure That Your Social Media Posts Really Stand Out In 2022?

To know your target viewers - If you are a business enterprise and are constantly looking out to get leads from social media handles then doing your part of effective research is a must. To channelize your content and to primarily target viewers who share the same taste and opinions will increase your chances of getting the desired number of leads. Another segment of the same topic also includes what platform you choose to market your business or your idea at.

A lot of external as well as internal factors affect in making this decision. With more than one billion daily active users, Facebook is the most logical starting point. Granted, not every user is a potential customer, but Facebook is so valued because it promotes the development of organic relationships with your customers. Interaction and engagement are vital when attempting to nurture relationships with new customers. Beyond Facebook, you’ll have to decide what works best for your business. If you want a platform that visually showcases your products or services, then Instagram (which has more than 500 million daily users) and/or Pinterest could be invaluable channels for you. And keep in mind that there are niche social networks that may help you reach a specific target audience and could be used to help your business distinguish itself.
 
Focusing on more user generated content - User generated content is the most effortless and effective form of social media marketing. The reason why it's effective is because it's relatable to the viewers and helps them to know where they stand from a business's point of view. It effortlessly adds great value to public relations. The use can be in the form of posing a pertinent industry-related question, you can be people talking and generate dialogue among your followers. It’s also a great tool for obtaining feedback on your products or services.

Putting your expertise to use - Informative content never lets anyone down. It's the best way to put your knowledge to use. Amidst the unavoidable intense competition in the same niche of yours you can always stand out by letting people know the process behind the making. The content can be in the form of a well demonstrated how-to video or it can also be in the form of a bts video.

How To Find The Right Web Design Company | Web Designing Company Delhi

If you’re looking for the right web design company and want a basic idea about what to keep in mind while doing so, we will take you through the simple process.

First things first, set out a basic road map of what your requirements are so that it is easy to narrow down the kind of web designing company you are looking for.

Next up, take a brief look at the web portals of the companies you have shortlisted to get a slight idea if their aesthetic matches your potential web page. This will give you a basic sense if you would like to go ahead with that particular web designing company.

Google also offers to help through its location services, giving you a list of the companies closest to you location wise, making it convenient to choose and thus more accessible.

Besides all this, there is range of important and basic questions that you must put forward to the company you are hiring. The costs of the web design as well as any hidden costs are essential to be aware of. Make sure you know the in-charge of your project and stay connected during the duration of your web design. 

Ask them for any sample/reference projects if any to get a better idea of their work. Make sure the company is open to minor changes in the website over time and these are inevitable.

Benefits OF Digital Marketing During/Post COVID-19 | Professional Web Development Company

First, customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, the uptick in the use of digital services is here to stay, at least for some years. Companies will need to ensure that their digital channels are on par with or better than those of their competition to succeed in this new environment.  Second, as the economy lurches back, demand recovery will be unpredictable; uneven across geographies, sectors, product categories, and customer segments. New data and completely rebuilt analytical models will be essential to steer operational decisions. Finally, For many companies, customers have already migrated to digital.

The different social distancing measures employed by countries around the world to curb the spread of coronavirus disrupt the fundamentals of traditional marketing. During the pandemic, consumers have moved dramatically toward online channels. The survey results confirm the rapid shift toward interacting with customers through digital channels. All traditional marketing channels have one thing in common – the ability to convey a brand message to a broad audience.

Compared to traditional marketing methods, digital marketing channels are more interactive. They generate instant feedback in the form of likes, views, clicks, retweets, comments, conversions. Digital marketing allows businesses to choose their target audience and encourage them to take action. This produces better marketing results for the business.

Social media channels have become the best means for people to stay in touch with loved ones and connect with people outside their homes. Almost all social media platforms have reported a significant increase in user activity over the last few months.

For a business with no previous experience in digital marketing, getting started might seem overly complicated due to the wide variety of digital marketing channels.

* SEO & Content Marketing
* Paid Search
* Social Media
* Webinars and Podcasts
* Email

During the COVID-19 pandemic, businesses have been forced to rethink their operations and focus on their digital strategy. Companies that have previously relied on traditional marketing have little option but to adopt and adapt to digital marketing.

A Professional Business Website Leads A Successful Business

A website plays a very significant role in one’s business success. A professional business website generates leads and customers for your business. Website structure, design and content directly impact your lead generating efforts.

Web analytics help any type of business in different ways. It identifies the target audience, improves bounce rate and increases ROI (Return on investment). You can easily measure your efforts with the help of web analytics reports. The report will show you which effort is profitable and where is improvement required. With analytics report and effective strategies, you can take your business to the next level.

How much you are good in offline business. It doesn’t matter.  To survive in the digital world, you have to take the necessary steps to grow your business online.

Web analytics tool has become more beneficial for any business to assess its online presence. A web analytics solution can help in several things like the source of visitors, number of visitors, page views and so on.

Web analytics can help you analyses the various key performance indicators that help to drive your business by monitoring:-

1.Measure Web Traffic

Web analytics helps to measure visitor’s count and their location and which keywords they are using to search for products and services. It also shows the different sources from where visitors are coming like search engines (Google Chrome, Firefox Mozilla etc.), Devices (Desktop, Mobiles, iPad and so on), emails, Social media and ads and referral site, paid campaigns and direct traffic (by clicking on website URLs).

2.Visitors Count

Web analytics shows the number of visitors, their time spends on a website or particular webpage. It also provides you with the visitors’ location and language, age group, new users and already exists users and number of sessions.

3.Track Bounce Rate

In web analytics, a bounce is when users visit your website and leave the page in no time without going to other pages. Bounce rate can be calculated by total bounce divided by total visits on the website. The average session duration is low. So you have to trace your Bounce rate. Lower the bounce rate, higher the traffic and leads. You can decrease bounce rate by making your website user-friendly, informative, mobile-friendly, add attractive media (images, videos, info graphics etc.), easy to navigate and enrich with fresh and unique content.

We are a professional web development company in Delhi, Serving clients since 1988 and have delivered many projects successfully to the clients. Get in touch with us once.

Strategies To Boost Your Website Speed | Website Development Company Delhi

Websites are the best medium to grow your business and aware people about your products and services. Websites are becoming requisite essential for a business. A genuine professional website can attract your target audience like a magnet. On the other hand, a bad website can make your target audience away from you. In the now a days technological world, where people spent their lot of time on the internet. People prefer to visit online shops despite going to market. You can make your e-commerce or another website user-friendly for more traffic. A website should be responsive, easy to navigate, mobile-friendly and the most should load fast.

A good planning and proper deployment in designing and development of your website can make it user-friendly. It will good for the SEO perspective. Higher the SEO ranking, higher the traffic to your website. If your website rank higher than you’re competitive, obviously people will visit your website more.

Strategies That Can Optimize Your Website.

1.  File Compression: - File compression enables your web server to provide smaller file sizes which load faster for your website users. Large website takes a lot of time to load. Compressing reduces the size of file and it loads faster. So compress file before uploading to web server.

2.  Code optimization:- Code optimization is a process of enhancing the performance of the code. Websites build with various HTML, CSS and JavaScript files where numerous lines of code are used. Code optimization minimizes those codes.

3.  Image Optimization:- Images are the vital part of any website. A lot of photos, images and graphics on your website improve engagement. But large images slow down a website. So images should be properly optimized. Image optimization is the way to reduce the size of image without losing its quality. Optimized images can decrease your total page load size by up to 80%. Several free online image optimization tools are available i.e. Compressor.io, Optimizilla.

4.  Database optimization:- Database optimization is the way to improve site performance. It removes the unnecessary data, cleans up your tables and so on.

5.  Use website caching:- Caching is the method of storing the current version of your website on the hosting and presenting this version until your website is updated. This indicates that the web page doesn’t render over and over again for each user. Cached web page doesn’t require to send database requests each time.

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Points To Keep In Mind, While Redesigning A Website | Website Development Company India

A website speaks volumes about your business. Whether it’s the services you offer or the products you sell, websites go a long way in communicating with your potential customers. Make sure your website is a one-stop-shop to all your clients requirements. A well designed and properly presented website can enhance your production and profit margin significantly. One of the primary goal of a good website is to garner good amount of traffic. If the website is interactive and user-friendly, then traffic is a given outcome. Complicated websites will never get a large amount of users.

A few points to keep in mind, while going in for a website redesigning are : -

1.  Ensure your website is responsive on all devices, ranging from a cell phone to a PC. In the growing digital world, users often log in from their phones to save time. The website must be user-friendly on the phone and must be easy to access, with ideal instructions.

2.  Update your site from time to time to suit the requirements of your business. Outdated and obsolete sites may hinder the performance of your business. Constant change and up-gradation of the look will help you succeed

3.  Keep a lookout for what customers need maximum support with and keep new customer support options handy.

4.  You may need redesigning if your website is not easy to update. With advanced technology, changes can be made with ease. Ask your designer and you’re good to go.

5.  In case the links and pages of your site are broken, it’s time to upgrade!

Leave your digital brand image in our hands and we guarantee only the best for you and your business. From ideation to implementation, we’ve got you covered. Just give us the chance and your road to redevelopment will be taken care of!

Go to our website and check the services you are looking for: - www.odysseyin.com

Why Scalable Projects Are Beneficial | Website Development Company India

Why Are Scalable projects beneficial for you?

Scalability means the capability of a system to handle a growing amount of work actions. A system is considered scalable only when it is capable of enlargement to accommodate the sudden or gradual growth.

Scalability depends on the fulfillment of ever-changing custom requirements such as – increase and decrease in demands improvements in performance at the time of problem faced in output, perfection in managing the marketing and an attractive ROI.

Methods of developing scalable projects are-

There are three main actions by which you can quickly develop the scalable projects.-

1.       Maintain the budget during at the time of high demand.
2.       No amendment should be taken place for the sake of quality of the product.
3.       Duration of the production should be managed well.

In Odyssey as a responsive web design company india, we update our developed systems to be scalable as it can adjust easily according to the incoming user traffic on your website. We deliver the perfect Web Design and online marketing strategies which is fully scalable and without any discomfort.

Concepts For Creating Responsive And Unique Websites | Responsive Web Design Company India

Use of Design thinking concepts for creating responsive and unique websites

By using Design thinking methodologies, we can our viewer more involved in our website. We can do this with the thinking from the perspective of our current and would be users.

In this type of web designing, we use quickly build concepts in a format that can be easily shared. A design thinking approach is very useful in creating a responsive website which leads it to a unique beneficial website.

A website made with Design Thinking process helps you in learning about the audience and in the building of representation of your ideas in accordance with that. It also helps in observing where your user’s problems exist.

Click here to go to our website : - Responsive Web Design Company India

Some Classic Design Terms For Making Creative Web Design | Web Designing Company India

Even in this rapidly changing digital era, some classic design terms of tremendous importance as following.

Typography : The term typography is related to the overall layout of the website, including words, images and all the arrangements of the text and images.

Grid : A framework in which rows and columns are evenly and neatly distributed to create a design is called grid. In web designing grid is very useful in organizing content in proper place.

Leading : To enhance the readability of the content, leading is used to maintain the gap between the lines of a text.

Alignment : An intellectual alignment of different elements can lead to the unique creation of websites.

Gradient : Gradients are used to create pleasant color scheme in website designing and can be seen in gradual change in various tones of colors.

Contrast : In web designing the term contrast is used for the difference between two types of elements of the website, to make it interesting.

Use of all these terms in Web Designing is essential but not sufficient as Web Designing means a correct planning and strategy to arrange all these elements with certain uniqueness.


http://odysseyin.com/

Odyssey professional web development company In India

Odyssey, the software development company renders services with “efforts” as its top most priority. We provide effective partnership at any phase of the development cycle. Our services include prototype development, web development, user documentation, quality assurance, customer support, and pre and post-sales support and training. We can provide a professional web development company, a great looking website within a smallest possible time frame.
 

At odyssey, the website development company in India we provide phenomenal expertise in Responsive Website Design, HTML5 and CSS3. Our professionals have given their effective and efficient services to some of the most reputed clients worldwide.

Click on our website link for more information: - http://odysseyin.com/