A Professional Business Website Leads A Successful Business

A website plays a very significant role in one’s business success. A professional business website generates leads and customers for your business. Website structure, design and content directly impact your lead generating efforts.

Web analytics help any type of business in different ways. It identifies the target audience, improves bounce rate and increases ROI (Return on investment). You can easily measure your efforts with the help of web analytics reports. The report will show you which effort is profitable and where is improvement required. With analytics report and effective strategies, you can take your business to the next level.

How much you are good in offline business. It doesn’t matter.  To survive in the digital world, you have to take the necessary steps to grow your business online.

Web analytics tool has become more beneficial for any business to assess its online presence. A web analytics solution can help in several things like the source of visitors, number of visitors, page views and so on.

Web analytics can help you analyses the various key performance indicators that help to drive your business by monitoring:-

1.Measure Web Traffic

Web analytics helps to measure visitor’s count and their location and which keywords they are using to search for products and services. It also shows the different sources from where visitors are coming like search engines (Google Chrome, Firefox Mozilla etc.), Devices (Desktop, Mobiles, iPad and so on), emails, Social media and ads and referral site, paid campaigns and direct traffic (by clicking on website URLs).

2.Visitors Count

Web analytics shows the number of visitors, their time spends on a website or particular webpage. It also provides you with the visitors’ location and language, age group, new users and already exists users and number of sessions.

3.Track Bounce Rate

In web analytics, a bounce is when users visit your website and leave the page in no time without going to other pages. Bounce rate can be calculated by total bounce divided by total visits on the website. The average session duration is low. So you have to trace your Bounce rate. Lower the bounce rate, higher the traffic and leads. You can decrease bounce rate by making your website user-friendly, informative, mobile-friendly, add attractive media (images, videos, info graphics etc.), easy to navigate and enrich with fresh and unique content.

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Don’t forget mobile-friendly design:- A mobile-friendly website is a website designed to display website content on mobile devices nicely. Mobile users can easily read the content or navigate the website without any hassle. A mobile-friendly website simply adapts to the screen size and resolution of the mobile devices that visitors to the website are using. This enables them to find what they’re looking in no time. In today's world, most of people use mobile devices and tablets and spend their valuable time on them. The mobile-friendly website attracts the visitor.

Benefits of mobile-friendly design: -

1. Increased traffic to your website
2. Increased traffic to your website
3. Increased conversion rates
4. Reduced bounce rates
5. Increased customer loyalty   

Not Understanding Keywords:- SEO keywords are the keywords and phrases in your web content that make it possible for people to get your site via search engines. You should always practice Keyword optimization strategies that help search engines recognize what the content is about and increase the page’s chances of ranking. So optimizing your website with relevant and targeted keywords for maintain appearance in search engines.

Do keyword research: - The purpose of keyword research is to find out what your targeted audiences are searching for online and then lead them from search results to your page.

Add keywords to 5 critical places on your website.
•  Titles
•  Descriptions
•  Headings & Content
•  Images Titles & Alt Text
•  URLs

Not focusing on Links quality:- Links are an important pillar of the website. Proper link building is essential for your website search engine optimization. Link building strategies should be planned properly. A right kind of link can influence positively and the wrong kind of link can degrade your website loyalty. Link building for SEO is getting links from another website to your website.

Links are vital for SEO ranking and Google uses them to measure the authority and significance of your website for web search.

Links are important mainly for two reasons.

1. Google bots or spider find the content by the following link. Your content can be found on goggle without the proper link.

2. The more high-quality links you get, the more chances that you’re content rank high in search engine.

Neglecting social media:- Social media does not influence your Google ranking, but social media can establish a connection with your audience. Some advantages of social media on SEO:-
 
Potential for Links: - Social media is a great platform to showcase your product, services, interest and talent. People are more active on social media and spend a lot of time on it. High-quality content gains attraction and people like, comment and share your content with others. More shares mean more opportunities people have to see your content. It promotes traffic to your website.

Build an Audience: - In today's market company strategy is to make awareness about their brand, products and services. If your products and services are not promoted efficiently among your target audience then they will not take an interest in your product or services. With the help of social media, you can promote your brand, product or services.
 
Helps Promotion: - YouTube influence your SEO performance positively. You can make videos to promote your content or brand, which can lead to links and your videos can potentially rank in search engine.

Not Structuring Website Properly: - Every site has its structure. Site structure means how you organize your website's content. Website consist of a variety of content i.e. Pages, Blogs, Post etc.  Site structure deals with how those content is grouped, linked and presented to the visitors. If your website structure is well defined then it has better chance of rank higher in the search engines and also Google can index your URLs better.

1. A good site structure comprises great user experience.
2. A good site structure gives your site with site links.
3. A good structure involves better crawling.

Strategies To Boost Your Website Speed | Website Development Company Delhi

Websites are the best medium to grow your business and aware people about your products and services. Websites are becoming requisite essential for a business. A genuine professional website can attract your target audience like a magnet. On the other hand, a bad website can make your target audience away from you. In the now a days technological world, where people spent their lot of time on the internet. People prefer to visit online shops despite going to market. You can make your e-commerce or another website user-friendly for more traffic. A website should be responsive, easy to navigate, mobile-friendly and the most should load fast.

A good planning and proper deployment in designing and development of your website can make it user-friendly. It will good for the SEO perspective. Higher the SEO ranking, higher the traffic to your website. If your website rank higher than you’re competitive, obviously people will visit your website more.

Strategies That Can Optimize Your Website.

1.  File Compression: - File compression enables your web server to provide smaller file sizes which load faster for your website users. Large website takes a lot of time to load. Compressing reduces the size of file and it loads faster. So compress file before uploading to web server.

2.  Code optimization:- Code optimization is a process of enhancing the performance of the code. Websites build with various HTML, CSS and JavaScript files where numerous lines of code are used. Code optimization minimizes those codes.

3.  Image Optimization:- Images are the vital part of any website. A lot of photos, images and graphics on your website improve engagement. But large images slow down a website. So images should be properly optimized. Image optimization is the way to reduce the size of image without losing its quality. Optimized images can decrease your total page load size by up to 80%. Several free online image optimization tools are available i.e. Compressor.io, Optimizilla.

4.  Database optimization:- Database optimization is the way to improve site performance. It removes the unnecessary data, cleans up your tables and so on.

5.  Use website caching:- Caching is the method of storing the current version of your website on the hosting and presenting this version until your website is updated. This indicates that the web page doesn’t render over and over again for each user. Cached web page doesn’t require to send database requests each time.

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Rebrand Business Website | Seo Company In Delhi Ncr

Rebrand Business Website

Change is the only constant and that’s what you should follow even on your company’s website. Make sure you rebrand your web appearance from time to time, this will help increase your Rate of Interest and your ability to gain potential customers. You must use an effective rebranding strategy in order to rebrand your business professionally.

There are a number of reasons for rebranding.

• Firstly, if the website is not Google friendly, make sure it is in sync with ongoing SEO properties. 

• Secondly, ensure that the website interface is user friendly. A difficult interface will lead to disinterest in your customers.

• If your entire brand is undergoing an identity change visual, your website too must be altered. If you’ve outdated third party tools on your site, such as social media, it is time to move on and upgrade your website.

Contact a team of web developers at Odyssey and you’re good to go.