SEO Trends To Know For 2021 | Search Engine Company Delhi

Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. To generate organic traffic, you need to rank on page one of the SERP. And that’s where you need SEO. The SEO industry is unpredictable just like algorithm updates that Google launches from time to time. While some aspects are always considered best practice, like ensuring metadata is properly attributed, some SEO trends come and go. Here is a breakdown of the most significant SEO and Google trends to inform which tools you use and strategies you prioritize for 2021.

1. Core Web Vitals as a Google ranking factor: - In May 2020, Google announced three new metrics, called Core Web Vitals to be used for measuring user experience: Loading, Interactivity, and Visual Stability. Core Web Vitals are a set of user experience criteria based on page load speed, responsiveness and visual stability.

2. Google’s BERT looks for intent matches: - Google's BERT algorithm (Bidirectional Encoder Representations from Transformers) uses machine learning (ML) and natural language processing (NLP) to better understand searches and what users are actually looking for. Google’s BERT is set to make an impact on the SEO game. BERT was released in 2019, and in 2021, these updates are finally making their mark.

3. Keyword research will become more important: - More than 50% of searches are zero-click searches. It means more than half of the Google searches end without any click. This is due to the reason that consumers can get the answers they need without even having to click a result or even finish typing out a query. Given the competition out there, it’s crucial to invest some time in keyword research to find keywords that can actually drive traffic and sales for your business.

4. Google My Business: - For any business trying to immediately increase visibility, and especially for local businesses, Google My Business (GMB) is an invaluable tool. GMB is a portal created by Google that allows business owners to provide important business directory type information such as Type of business, Description of services, Location, Hours of operation, Websites, Social media pages, Services & Customer reviews. And because GMB integrates with Google Maps, if a prospective customer taps on your business on the map, all of that information is instantly synced to your business overview.

5. Voice search: - Whether people ask their voice assistant from a smart home device or on their phone, we all tend to speak more conversationally than when we enter search terms on a desktop or laptop computer. Around 27% of the entire global population is using voice search on their mobile phones. Since voice search optimization is still growing as more people are opting for it with the passing time, it is expected to continue trending in 2021 as well. So this can be a necessity in terms of SEO.

6. Artificial Intelligence Tools: - A growing trend worth nothing is the advent of artificial intelligence (AI) for SEO. Google utilizes AI to provide the searchers with results they are looking for. AI isn’t magic, and AI tools aren’t replacements for tried-and-tested SEO strategy. Think of them more as supplementary tools to support your overall strategy rather than a catch-all solution.

Odyssey is one the pioneer digital marketing company in Delhi, serving many clients successfully from years.

How To Find The Right Web Design Company | Web Designing Company Delhi

If you’re looking for the right web design company and want a basic idea about what to keep in mind while doing so, we will take you through the simple process.

First things first, set out a basic road map of what your requirements are so that it is easy to narrow down the kind of web designing company you are looking for.

Next up, take a brief look at the web portals of the companies you have shortlisted to get a slight idea if their aesthetic matches your potential web page. This will give you a basic sense if you would like to go ahead with that particular web designing company.

Google also offers to help through its location services, giving you a list of the companies closest to you location wise, making it convenient to choose and thus more accessible.

Besides all this, there is range of important and basic questions that you must put forward to the company you are hiring. The costs of the web design as well as any hidden costs are essential to be aware of. Make sure you know the in-charge of your project and stay connected during the duration of your web design. 

Ask them for any sample/reference projects if any to get a better idea of their work. Make sure the company is open to minor changes in the website over time and these are inevitable.

Benefits OF Digital Marketing During/Post COVID-19 | Professional Web Development Company

First, customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, the uptick in the use of digital services is here to stay, at least for some years. Companies will need to ensure that their digital channels are on par with or better than those of their competition to succeed in this new environment.  Second, as the economy lurches back, demand recovery will be unpredictable; uneven across geographies, sectors, product categories, and customer segments. New data and completely rebuilt analytical models will be essential to steer operational decisions. Finally, For many companies, customers have already migrated to digital.

The different social distancing measures employed by countries around the world to curb the spread of coronavirus disrupt the fundamentals of traditional marketing. During the pandemic, consumers have moved dramatically toward online channels. The survey results confirm the rapid shift toward interacting with customers through digital channels. All traditional marketing channels have one thing in common – the ability to convey a brand message to a broad audience.

Compared to traditional marketing methods, digital marketing channels are more interactive. They generate instant feedback in the form of likes, views, clicks, retweets, comments, conversions. Digital marketing allows businesses to choose their target audience and encourage them to take action. This produces better marketing results for the business.

Social media channels have become the best means for people to stay in touch with loved ones and connect with people outside their homes. Almost all social media platforms have reported a significant increase in user activity over the last few months.

For a business with no previous experience in digital marketing, getting started might seem overly complicated due to the wide variety of digital marketing channels.

* SEO & Content Marketing
* Paid Search
* Social Media
* Webinars and Podcasts
* Email

During the COVID-19 pandemic, businesses have been forced to rethink their operations and focus on their digital strategy. Companies that have previously relied on traditional marketing have little option but to adopt and adapt to digital marketing.

Complete Makeover For Your Website | Website Designing Company Delhi

The website of a company or a brand serves as a door to the entire working of the company. An outdated or non-updated website may give a bad impression to the user and may not lend the best user experience. Thus it is essential that the website be constantly updated, blog posts must be new and interesting and images refreshed. In a fast-developing digital world, web presence must be number one. At Odyssey, our qualified web professionals will ensure your personal preferences and needs regarding your website will be taken care of.

Your website must clearly depict the functioning of your business or company and a good website is one that can clearly bring this forth. Presentation of the website is the most essential factor in the world.

Why You Should Outsource Back Office Support Services To Us?

Every office is incomplete without back office support. In fact, any working place can’t even function properly if these services are absent. Back office support comprises of support and administration personnel who have no direct contact with the clients. Their main job is to manage settlements and clearances, maintain data and records, providing required reports and file regulatory compliance. But the biggest problem with opting for in-house back office support is the large amount of money required to hire these professionals. This is why many small and low investment firms often avoid allocating budget for back office work.

What if we tell you that you’ve come across just the right place if you are also struggling with providing appropriate back office support to your company! At Odyssey, we believe in proving unprecedented services.

Here’s what makes our services different from others: - 

 
1.  You get the support of some of the most talented and skilled professionals.

2.  Your back office will be managed by technically proficient and English speaking people at affordable cost.

3.  You get to employ people that are willing to work away from your office location. Hence, you can save significant amounts on work space rental.

4.  You will be able to cut effectively on high labor costs.

With us, you will witness the skillset needed to offer premium quality outsourcing back office support services and the functions that come along with it. Outsourcing to a company like ours will definitely prove to be a decision you wouldn’t regret.

Go Online For Your End Users During Covid-19

The Covid-19 pandemic has brought an entire revolution of digitalisation in every way, from food to weddings to virtual travel and more. The best thing then is to go online for business. To begin with, a website serves as a mouthpiece for your business, giving the crux of what you offer, your employees, your vision, mission and more. At Odyssey, we undertake the A-Z of your website for you, giving you no hassle and a smooth process to run your business.

Online is the way forward in today’s day and age. Even when the situation gets slightly under control, people will think twice before stepping out for shopping or to dine out. They will instead opt for online shopping and home delivery of food, which is when your online presence makes a difference in the digital world.

If you’re worried about customization for your end users, that too is possible at Odyssey.