Things to consider when hiring a good website design firm.

 Hiring a good website design firm might seem a heavy process, well FYI it isn’t, provided you do your research well and keep in mind the below points while continuing with the process.

 The very first thing you would like to analyze before even committing to the deal is to go through their website and analyze it thoroughly. This step Is quite important to do to have a glimpse of what the firm will be able to provide you. If their website is something that doesn’t interest you then you probably have to look out for another firm, the preferences of every person differ from one another so it’s justified.

Well not to forget there are plenty of other factors to analyze as well few of them may include what are you paying for?

A lot of times when we think about redesigning a website, rebuilding a website what we think about are just those things that we can see on the surface, what the website looks like, the colors, the fonts, if it's not mobile responsive, now maybe it's mobile responsive, hopefully after the redesign but these are just surface

things there's so much more that goes into a good website this includes the way that the story is is laid out on the page it includes the way that it's optimized these are things that you can't necessarily see It's how fast does the website load? Is it discoverable?

In search engines like google is it optimized for that? these are the types of things that a good website has and they're not always things that you see on the surface it's not always the design it's not always the look and feels it might be taking you to know big chunks of content and making them more scannable. scannable content is super important on a website because people don't read the text they scan text, so these are all the types of things that make a good website like Odyssey and so these are the things that you need to know and the questions that you need to ask Are you paying for SEO optimization? Are you paying for content rewriting? Restructuring? Are you paying for the reorganization of the nuts and bolts of the website?

Mobile-friendliness, mobile responsiveness, are you paying for these things or are you just paying for something that is new colors new fonts new typography. and the reason why this is important is that you get what you pay for Another question to consider is Do they understand sales and marketing? 

Does this web development company understand sales and marketing the reason why is because your website is where the sales and the marketing happen. this is where people go to learn about you it's where they go to confirm that you are who you say you are and more than just like this pretty website that kind of just sits there like a brochure a website has to function, a website has to generate leads, it has to capture email addresses it has to help your potential buyers. your prospects go from one stage in the buyer's cycle to the next, it has to kind of nurture them and bring them along as part of that.

With the help of this one might be able to figure out the important factors which actually matters rather than over shading it with just the appearance

How To Ensure That Your Social Media Posts Really Stand Out In 2022?

To know your target viewers - If you are a business enterprise and are constantly looking out to get leads from social media handles then doing your part of effective research is a must. To channelize your content and to primarily target viewers who share the same taste and opinions will increase your chances of getting the desired number of leads. Another segment of the same topic also includes what platform you choose to market your business or your idea at.

A lot of external as well as internal factors affect in making this decision. With more than one billion daily active users, Facebook is the most logical starting point. Granted, not every user is a potential customer, but Facebook is so valued because it promotes the development of organic relationships with your customers. Interaction and engagement are vital when attempting to nurture relationships with new customers. Beyond Facebook, you’ll have to decide what works best for your business. If you want a platform that visually showcases your products or services, then Instagram (which has more than 500 million daily users) and/or Pinterest could be invaluable channels for you. And keep in mind that there are niche social networks that may help you reach a specific target audience and could be used to help your business distinguish itself.
 
Focusing on more user generated content - User generated content is the most effortless and effective form of social media marketing. The reason why it's effective is because it's relatable to the viewers and helps them to know where they stand from a business's point of view. It effortlessly adds great value to public relations. The use can be in the form of posing a pertinent industry-related question, you can be people talking and generate dialogue among your followers. It’s also a great tool for obtaining feedback on your products or services.

Putting your expertise to use - Informative content never lets anyone down. It's the best way to put your knowledge to use. Amidst the unavoidable intense competition in the same niche of yours you can always stand out by letting people know the process behind the making. The content can be in the form of a well demonstrated how-to video or it can also be in the form of a bts video.

Important Factors In Choosing The Best Website Design Firm | Website Development Company Delhi

The internet is a competitive market, so you need to partner with an agency that understands your business goals and target audience, has the necessary resources and knows how to deliver. Venturing into your website project can be a frustrating proposition without giving proper due diligence to the selection of a web development company. Spending a little extra time on finding a right kind of digital agency can save your business a lot of money and more importantly, a lot of time.

An impressive portfolio of completed projects is the hallmark of any proficient web development company. When in doubt, you may arrange with the agency to pay a visit at their office or you may Google their office address and see if they post photos on their Google Page. While choosing a web development agency, be sure to check whether they specialize in creating websites for your industry. Certifications and awards from reputed sources are prime indicators of any best web development company.

The web development team forms the backbone of any website design company. Most web development companies provide some level of on-going support, but it’s always a good idea to find out what level, turnaround time, and which members of the staff will be doing this type of work. Nearly every web development company charges something for hosting a website, but even this can vary widely. Site uptime is an important factor, you want your site to be available all the time, not just some of the time. While budget will always remain a deciding factor when you are trying to hire a web development company, do not always go with the cheapest developer available.

SEO Trends To Know For 2021 | Search Engine Company Delhi

Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. To generate organic traffic, you need to rank on page one of the SERP. And that’s where you need SEO. The SEO industry is unpredictable just like algorithm updates that Google launches from time to time. While some aspects are always considered best practice, like ensuring metadata is properly attributed, some SEO trends come and go. Here is a breakdown of the most significant SEO and Google trends to inform which tools you use and strategies you prioritize for 2021.

1. Core Web Vitals as a Google ranking factor: - In May 2020, Google announced three new metrics, called Core Web Vitals to be used for measuring user experience: Loading, Interactivity, and Visual Stability. Core Web Vitals are a set of user experience criteria based on page load speed, responsiveness and visual stability.

2. Google’s BERT looks for intent matches: - Google's BERT algorithm (Bidirectional Encoder Representations from Transformers) uses machine learning (ML) and natural language processing (NLP) to better understand searches and what users are actually looking for. Google’s BERT is set to make an impact on the SEO game. BERT was released in 2019, and in 2021, these updates are finally making their mark.

3. Keyword research will become more important: - More than 50% of searches are zero-click searches. It means more than half of the Google searches end without any click. This is due to the reason that consumers can get the answers they need without even having to click a result or even finish typing out a query. Given the competition out there, it’s crucial to invest some time in keyword research to find keywords that can actually drive traffic and sales for your business.

4. Google My Business: - For any business trying to immediately increase visibility, and especially for local businesses, Google My Business (GMB) is an invaluable tool. GMB is a portal created by Google that allows business owners to provide important business directory type information such as Type of business, Description of services, Location, Hours of operation, Websites, Social media pages, Services & Customer reviews. And because GMB integrates with Google Maps, if a prospective customer taps on your business on the map, all of that information is instantly synced to your business overview.

5. Voice search: - Whether people ask their voice assistant from a smart home device or on their phone, we all tend to speak more conversationally than when we enter search terms on a desktop or laptop computer. Around 27% of the entire global population is using voice search on their mobile phones. Since voice search optimization is still growing as more people are opting for it with the passing time, it is expected to continue trending in 2021 as well. So this can be a necessity in terms of SEO.

6. Artificial Intelligence Tools: - A growing trend worth nothing is the advent of artificial intelligence (AI) for SEO. Google utilizes AI to provide the searchers with results they are looking for. AI isn’t magic, and AI tools aren’t replacements for tried-and-tested SEO strategy. Think of them more as supplementary tools to support your overall strategy rather than a catch-all solution.

Odyssey is one the pioneer digital marketing company in Delhi, serving many clients successfully from years.

How To Find The Right Web Design Company | Web Designing Company Delhi

If you’re looking for the right web design company and want a basic idea about what to keep in mind while doing so, we will take you through the simple process.

First things first, set out a basic road map of what your requirements are so that it is easy to narrow down the kind of web designing company you are looking for.

Next up, take a brief look at the web portals of the companies you have shortlisted to get a slight idea if their aesthetic matches your potential web page. This will give you a basic sense if you would like to go ahead with that particular web designing company.

Google also offers to help through its location services, giving you a list of the companies closest to you location wise, making it convenient to choose and thus more accessible.

Besides all this, there is range of important and basic questions that you must put forward to the company you are hiring. The costs of the web design as well as any hidden costs are essential to be aware of. Make sure you know the in-charge of your project and stay connected during the duration of your web design. 

Ask them for any sample/reference projects if any to get a better idea of their work. Make sure the company is open to minor changes in the website over time and these are inevitable.

Benefits OF Digital Marketing During/Post COVID-19 | Professional Web Development Company

First, customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, the uptick in the use of digital services is here to stay, at least for some years. Companies will need to ensure that their digital channels are on par with or better than those of their competition to succeed in this new environment.  Second, as the economy lurches back, demand recovery will be unpredictable; uneven across geographies, sectors, product categories, and customer segments. New data and completely rebuilt analytical models will be essential to steer operational decisions. Finally, For many companies, customers have already migrated to digital.

The different social distancing measures employed by countries around the world to curb the spread of coronavirus disrupt the fundamentals of traditional marketing. During the pandemic, consumers have moved dramatically toward online channels. The survey results confirm the rapid shift toward interacting with customers through digital channels. All traditional marketing channels have one thing in common – the ability to convey a brand message to a broad audience.

Compared to traditional marketing methods, digital marketing channels are more interactive. They generate instant feedback in the form of likes, views, clicks, retweets, comments, conversions. Digital marketing allows businesses to choose their target audience and encourage them to take action. This produces better marketing results for the business.

Social media channels have become the best means for people to stay in touch with loved ones and connect with people outside their homes. Almost all social media platforms have reported a significant increase in user activity over the last few months.

For a business with no previous experience in digital marketing, getting started might seem overly complicated due to the wide variety of digital marketing channels.

* SEO & Content Marketing
* Paid Search
* Social Media
* Webinars and Podcasts
* Email

During the COVID-19 pandemic, businesses have been forced to rethink their operations and focus on their digital strategy. Companies that have previously relied on traditional marketing have little option but to adopt and adapt to digital marketing.

Complete Makeover For Your Website | Website Designing Company Delhi

The website of a company or a brand serves as a door to the entire working of the company. An outdated or non-updated website may give a bad impression to the user and may not lend the best user experience. Thus it is essential that the website be constantly updated, blog posts must be new and interesting and images refreshed. In a fast-developing digital world, web presence must be number one. At Odyssey, our qualified web professionals will ensure your personal preferences and needs regarding your website will be taken care of.

Your website must clearly depict the functioning of your business or company and a good website is one that can clearly bring this forth. Presentation of the website is the most essential factor in the world.