First, customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, the uptick in the use of digital services is here to stay, at least for some years. Companies will need to ensure that their digital channels are on par with or better than those of their competition to succeed in this new environment. Second, as the economy lurches back, demand recovery will be unpredictable; uneven across geographies, sectors, product categories, and customer segments. New data and completely rebuilt analytical models will be essential to steer operational decisions. Finally, For many companies, customers have already migrated to digital.
The different social distancing measures employed by countries around the world to curb the spread of coronavirus disrupt the fundamentals of traditional marketing. During the pandemic, consumers have moved dramatically toward online channels. The survey results confirm the rapid shift toward interacting with customers through digital channels. All traditional marketing channels have one thing in common – the ability to convey a brand message to a broad audience.
Compared to traditional marketing methods, digital marketing channels are more interactive. They generate instant feedback in the form of likes, views, clicks, retweets, comments, conversions. Digital marketing allows businesses to choose their target audience and encourage them to take action. This produces better marketing results for the business.
Social media channels have become the best means for people to stay in touch with loved ones and connect with people outside their homes. Almost all social media platforms have reported a significant increase in user activity over the last few months.
For a business with no previous experience in digital marketing, getting started might seem overly complicated due to the wide variety of digital marketing channels.
* SEO & Content Marketing
* Paid Search
* Social Media
* Webinars and Podcasts
* Email
During the COVID-19 pandemic, businesses have been forced to rethink their operations and focus on their digital strategy. Companies that have previously relied on traditional marketing have little option but to adopt and adapt to digital marketing.
Friday, July 16, 2021
Benefits OF Digital Marketing During/Post COVID-19 | Professional Web Development Company
Thursday, April 8, 2021
Complete Makeover For Your Website | Website Designing Company Delhi
The website of a company or a brand serves as a door to the entire working of the company. An outdated or non-updated website may give a bad impression to the user and may not lend the best user experience. Thus it is essential that the website be constantly updated, blog posts must be new and interesting and images refreshed. In a fast-developing digital world, web presence must be number one. At Odyssey, our qualified web professionals will ensure your personal preferences and needs regarding your website will be taken care of.
Your website must clearly depict the functioning of your business or company and a good website is one that can clearly bring this forth. Presentation of the website is the most essential factor in the world.
Wednesday, March 24, 2021
Why You Should Outsource Back Office Support Services To Us?
Every office is incomplete without back office support. In fact, any working place can’t even function properly if these services are absent. Back office support comprises of support and administration personnel who have no direct contact with the clients. Their main job is to manage settlements and clearances, maintain data and records, providing required reports and file regulatory compliance. But the biggest problem with opting for in-house back office support is the large amount of money required to hire these professionals. This is why many small and low investment firms often avoid allocating budget for back office work.
What if we tell you that you’ve come across just the right place if you are also struggling with providing appropriate back office support to your company! At Odyssey, we believe in proving unprecedented services.
Here’s what makes our services different from others: -
1. You get the support of some of the most talented and skilled professionals.
2. Your back office will be managed by technically proficient and English speaking people at affordable cost.
3. You get to employ people that are willing to work away from your office location. Hence, you can save significant amounts on work space rental.
4. You will be able to cut effectively on high labor costs.
With us, you will witness the skillset needed to offer premium quality outsourcing back office support services and the functions that come along with it. Outsourcing to a company like ours will definitely prove to be a decision you wouldn’t regret.
Friday, February 12, 2021
Go Online For Your End Users During Covid-19
The Covid-19 pandemic has brought an entire revolution of digitalisation in every way, from food to weddings to virtual travel and more. The best thing then is to go online for business. To begin with, a website serves as a mouthpiece for your business, giving the crux of what you offer, your employees, your vision, mission and more. At Odyssey, we undertake the A-Z of your website for you, giving you no hassle and a smooth process to run your business.
Online is the way forward in today’s day and age. Even when the situation gets slightly under control, people will think twice before stepping out for shopping or to dine out. They will instead opt for online shopping and home delivery of food, which is when your online presence makes a difference in the digital world.
If you’re worried about customization for your end users, that too is possible at Odyssey.
Friday, December 18, 2020
Why You Need To Get Top Search Ranking | Seo Company In Delhi Ncr
Have you ever wondered, why your business does not show up in the top 10 or even the top 20 searches on Google, when you search your business?
It is important for your website to rank in the top 10 or top 20 for it to be visible to others when they search your business on Google search. There are a few things to keep in mind for this.
There are a few things you can do to ensure your website ranks on top. It is very important to understand the topical, recent search trends. Like what people are currently looking for. For example, people often search for things near them; in the same locality or area.
Review ratings and listings also make a huge difference. These help search engines to determine if your business meets the criteria of customers.
Google’s algorithm will personalize the searches for its user base, to give them the best possible result. When users type your business in the search engine, it is important to showcase the best snippet of your business. This will depend on the content of your site- only then google will pick up your content in the snippet.
Alternatively, you can also go in for some local tactics that may help such as voice searches or making use of google ads.
Looking for Seo company in Delhi ncr then Odyssey is one of the top seo firm in Delhi. Get better results and business leads.
Thursday, May 14, 2020
A Professional Business Website Leads A Successful Business
Web analytics help any type of business in different ways. It identifies the target audience, improves bounce rate and increases ROI (Return on investment). You can easily measure your efforts with the help of web analytics reports. The report will show you which effort is profitable and where is improvement required. With analytics report and effective strategies, you can take your business to the next level.
How much you are good in offline business. It doesn’t matter. To survive in the digital world, you have to take the necessary steps to grow your business online.
Web analytics tool has become more beneficial for any business to assess its online presence. A web analytics solution can help in several things like the source of visitors, number of visitors, page views and so on.
Web analytics can help you analyses the various key performance indicators that help to drive your business by monitoring:-
1.Measure Web Traffic
Web analytics helps to measure visitor’s count and their location and which keywords they are using to search for products and services. It also shows the different sources from where visitors are coming like search engines (Google Chrome, Firefox Mozilla etc.), Devices (Desktop, Mobiles, iPad and so on), emails, Social media and ads and referral site, paid campaigns and direct traffic (by clicking on website URLs).
2.Visitors Count
Web analytics shows the number of visitors, their time spends on a website or particular webpage. It also provides you with the visitors’ location and language, age group, new users and already exists users and number of sessions.
3.Track Bounce Rate
In web analytics, a bounce is when users visit your website and leave the page in no time without going to other pages. Bounce rate can be calculated by total bounce divided by total visits on the website. The average session duration is low. So you have to trace your Bounce rate. Lower the bounce rate, higher the traffic and leads. You can decrease bounce rate by making your website user-friendly, informative, mobile-friendly, add attractive media (images, videos, info graphics etc.), easy to navigate and enrich with fresh and unique content.
We are a professional web development company in Delhi, Serving clients since 1988 and have delivered many projects successfully to the clients. Get in touch with us once.
Wednesday, February 19, 2020
Avoid SEO Mistakes For Good Strategy | Best Digital Marketing Company In Delhi
Benefits of mobile-friendly design: -
- Increased traffic to your website
- Increased traffic to your website
- Increased conversion rates
- Reduced bounce rates
- Increased customer loyalty
Do keyword research: - The purpose of keyword research is to find out what your targeted audiences are searching for online and then lead them from search results to your page.
Add keywords to 5 critical places on your website.
• Titles
• Descriptions
• Headings & Content
• Images Titles & Alt Text
• URLs
Not focusing on Links quality:- Links are an important pillar of the website. Proper link building is essential for your website search engine optimization. Link building strategies should be planned properly. A right kind of link can influence positively and the wrong kind of link can degrade your website loyalty. Link building for SEO is getting links from another website to your website.
Links are vital for SEO ranking and Google uses them to measure the authority and significance of your website for web search.
Links are important mainly for two reasons.
1. Google bots or spider find the content by the following link. Your content can be found on goggle without the proper link.
2. The more high-quality links you get, the more chances that you’re content rank high in search engine.
Neglecting social media:- Social media does not influence your Google ranking, but social media can establish a connection with your audience. Some advantages of social media on SEO:-
Potential for Links: - Social media is a great platform to showcase your product, services, interest and talent. People are more active on social media and spend a lot of time on it. High-quality content gains attraction and people like, comment and share your content with others. More shares mean more opportunities people have to see your content. It promotes traffic to your website.
Build an Audience: - In today's market company strategy is to make awareness about their brand, products and services. If your products and services are not promoted efficiently among your target audience then they will not take an interest in your product or services. With the help of social media, you can promote your brand, product or services.
Helps Promotion: - YouTube influence your SEO performance positively. You can make videos to promote your content or brand, which can lead to links and your videos can potentially rank in search engine.
Not Structuring Website Properly: - Every site has its structure. Site structure means how you organize your website's content. Website consist of a variety of content i.e. Pages, Blogs, Post etc. Site structure deals with how those content is grouped, linked and presented to the visitors. If your website structure is well defined then it has better chance of rank higher in the search engines and also Google can index your URLs better.
1. A good site structure comprises great user experience.
2. A good site structure gives your site with site links.
3. A good structure involves better crawling.
